Summer campaign

Eyes on the present. Frames made for the now.

The LUNETT’S summer campaign is built around real light, quiet confidence, and eyewear that becomes part of the outfit. Think warm stone, poolside shadows, neutral layers, and frames that stay sharp without feeling loud.

Each image is designed to show how the right silhouette can change a look: rectangular frames for structure, oval frames for softness, and darker lenses for clean everyday presence.

LUNETT'S campaign visual

Creative direction

Warm light, clean shadows, and frames that stay the focus.

Shot with a minimal resort mood: stone walls, palm shadows, natural skin texture, and product details that feel close to real life. The campaign is made for Shopify banners, Instagram ads, product pages, and collection storytelling.
LUNETT'S campaign lookbook still

Campaign frames

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ALMA ALMA
ALMA 290.00 dh
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Shot 01

Poolside ease: neutral clothing, sharp black frames, and sunlit shadows that feel clean and wearable.

Shot 02

Close-up attitude: the frame sits naturally on the face, with realistic skin texture and lens reflections.

Shot 03

Still-life detail: sunglasses, stone texture, soft fabric, and magazine-style composition for a premium product mood.

CAMPAIGN EDIT✦ PRODUCT DETAIL✦ FRAMES IN MOTION✦
LUNETT'S shop the look editorial image

Shop the campaign

Connect the frame to the fit.

Use the campaign look to guide the customer from inspiration to product. Link each hotspot to a frame, a shape edit, or the full collection.

Nero minimal Nero minimal220.00 dh VIOLETTE VIOLETTE220.00 dh Apollo Amber Apollo Amber220.00 dh